How to Use Salesforce Commerce Cloud SEO

Using  Salesforce commerce SEO  may help you rank saturated in search engine results pages (SERPs), leading to more exposure and user clicks. The rich architecture of SFCC also helps it be simple for companies to optimise their websites.

If someone looks for "buy whey protein powder," for instance, you may create a custom 404 page that lists comparable items or redirects to your product category.
1. Improve your URLs

Salesforce Commerce Cloud offers a framework for organisations to create high-performance SEO services that boost organic traffic, improve sales and conversions, and increase gross merchandise value. The program also assists companies in developing a user-friendly storefront for both customers and se's.

SFCC enables companies to optimise their URLs by offering them with memorable and distinctive names. Furthermore, the programme assists organisations in creating unique permalinks and notifies them to any duplicate URL routes.

SFCC also supports schema markups, which aid search engines in comprehending the content of a page.
2. Improve your content

Commerce on Salesforce SEO (generally known as SFCC) is an online store marketing approach that assists companies in increasing organic search traffic to their websites by generating new clicks. As time passes, this results in more conversions and a greater ROI.

SFCC offers a wide variety of content optimisation choices for ecommerce marketers and merchandisers' product, brand, and category sites. This contains built-in tools for setting and maintaining metatag rules for homepages, products, categories, folders, and content assets. It also encourages using user-generated content (UGC) such as for example reviews to boost organic search engine positions.
3. Enhance your product pages

Salesforce Commerce Cloud (formerly Demandware) is among the most powerful ecommerce solutions for retailers. It provides a level of customisation for huge organisations that other CMS systems, like as Magento and Shopify, usually do not.

It also lets you divide your XML sitemap files by product, brand, or category. This enables Google to concentrate on indexing your website's most essential pages.

If a page is not any longer available, it is advisable to 301 redirect it to a comparable product, parent brand, or category. Customers will never be sent to a 404 error page as a result of this.
4. Enhance your brand pages

Commerce on Salesforce SEO allows marketers and merchandisers to use the material they post on brand, category, and product sites for his or her items. This material may aid in the improvement of organic search results as well as the generation of fresh clicks from interested clients.

For example, for those who have numerous goods which are regularly discontinued and do not want to offer a generic 404 page, you might redirect such sites to comparable products, parent brands, or categories (this takes development). In this manner, the page content stays relevant for users.
5. Enhance your category pages

Salesforce Commerce Cloud (or SFCC, as it is generally called among long-term e-commerce specialists) allows businesses to create high-performance SEO services that boost organic traffic, sales, and GMV. It also assists them in developing a rich site layout that is easy to browse for both users and search engines.

Duplicated content concerns on category pages are common among enterprise merchants offering vast product catalogues. This is particularly true for items that have many versions, such as for example light bulbs. To address this, canonical URLs to the root product page should be implemented.
6. Make your product description pages more desirable.

Salesforce commerce (previously Demandware) is among the market's most effective ecommerce solutions. This can be a popular platform for major retail firms, and it offers excellent merchandising features. In addition, it aids firms in streamlining their analytics and reporting processes.

It is essential that you hire an experienced  Salesforce commerce SEO  specialist to work with you in optimising your site. They are able to ensure you're following a appropriate SEO guidelines for the company and assist you in achieving top rankings.

Salesforce commerce offers merchants an easy-to-use solution for developing high-performance SEO services that enhance organic traffic, increase sales and CTR, and increase gross merchandise value.
8. Improve your meta data

Salesforce Commerce Cloud (SFCC) is an eCommerce platform that helps big and medium-sized enterprises simplify their analytics. It aids in the generation of new clicks for your organisation by positioning it near the top of search engines.

The homepage meta description is really a 160-character summary of what customers will quickly realize on your website, and it's critical in getting them to click on your link.

A crowded main page is a no-no regarding SEO. Instead, consider emphasising your specific selling proposition and most crucial items.
9. Improve your social media presence

Salesforce Commerce Cloud (or SFCC, as long-term ecommerce specialists make reference to it) is among the most effective ecommerce systems available. It's the retail platform of preference for major retailers, in fact it is recognised because of its capacity to enable hyper-personalization, omnichannel strategy, complicated data management, plus much more.

SFCC SEO  tools assist merchants in developing high-performance SEO service programmes that increase organic traffic, sales, and GMV. In addition they allow them to create rich site design that is easy to browse for both customers and search engines.
10. Enhance your reviews

The Salesforce Commerce Cloud (previously Demandware) infrastructure is sophisticated, with an enormous ecosystem that SEO teams must traverse as a way to function well. I could assist SEO teams in navigating this difficult terrain and identifying search growth prospects. Let me help your SFCC SEO requirements, from keyword data to website relevance, so you can accomplish the income gain your team deserves! Start out with a free SFCC audit. More information could be found by clicking here.

After adding FAQs to their product pages, Roller Skate Nation observed a rise in organic search revenue.